Helping Big Oil on the Road to Recovery

Times are hard for so many of us, right now. But when I heard that Big Oil was having trouble making ends meet, due to the pandemic and some minor international spats, I leapt at the opportunity to help out. My idea: Why not appeal directly to consumers, in the

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Creating Simple, Effective Ads for Joe Biden

Game Changer: Creating Simple, Effective Ads for Joe Biden

As a branding professional, I am fascinated by politicians. The worst and occasionally best of actors, they do their work in heavy stage makeup, under harsh public spotlights. Changing shades like chameleons, sculpting lines like comedians, they practice stagecraft that ranges from anxious improv to self-righteous kabuki. It’s performance art

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